Successfully Balancing Global Scale with Local Needs in Financial Services

Rik Coeckelbergs
4 min readJul 6, 2023

One of the biggest challenges for international financial institutions is to strike a balance between the desired economies for scale to improve efficiency and respecting local wishes and behaviours in building the best customer experience. How do you manage this as a software provider that often sees its budgets decided by the headquarters of a bank, but is expected to listen to the local branches in the details requirements setting?

We asked Wojciech Pawlus, General Manager Benelux, and recently appointed Management Board of the Corporate Group, Comarch how they deal with that challenge.

Welcome, Wojciech. Please, can you share with us briefly who Comarch is and what your contributions are to the banking and financial services industry?

Wojciech Pawlus: Comarch is a 7000-employee software house that originated from Poland, with our headquarters in Krakow. However, the majority of the business is spread all over the world.

Although we have offices on five continents, most business is in Western Europe. The Benelux region is the second biggest international market for the entire Comach Group, right after the DACH region.

Within the banking and financial industry, we focus on a couple of verticals. One is Wealth…

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Rik Coeckelbergs

Independent advisor and opinion maker in banking and payments. Like my opinion, why not support it? https://rik-coeckelbergs.medium.com/membership